Playa Pal Pueblo is the  given name to a small circle of tents on the beach in Carolina, Puerto Rico, where a handful of environmental activists have lived for six years, weathering mosquitoes, hurricanes and heat, to protest the development of a Marriott hotel.

United by their belief that that this unassuming beach belongs to the people, this tenacious band of brothers and sisters have held off construction of the new hotel — despite constant pressure from Marriott managers — and the Puerto Rican tourism board.

Filmmaker Juan C. Dávila moves into the camp and explores the unique personalities, deep passions and determination of the people who are fighting to protect the beach. In the shadow of a multi-million dollar construction project, a rag tag group of concerned activists come together and show how the power of the people can defeat a giant.